Psychology of Shopping

It's no surprise that we have a love relationship with shopping, especially for clothes, footwears, etc. One of us every day, others- twice a week or more go do shopping. And now the question is why are we doing this? Maybe it is a disease?

Firstly, many experienced advertisers and marketers use deceptive forms of psychology, subliminal messages for example, to appeal to your emotions and senses. Impulse buys, strategic display of product, and discounts are some of the tactics and tricks stores use to grab your attention and entice you to buy. It is a professional work, in which people are manipulated.

Secondly, lighting, music, and the use of smells and colors are all important to your mood and ultimately your behavior. Bright lights can gives a modern feel, while spot lighting is the classic method of attracting customers to a specific product. Using good music invites fashion conscious individuals to the good stores. So, fantastic atmosphere do influence for shoppers.

In conclusion, there are a lot of strategies used by marketers to bait, lure and attract us. No surrended!